Those living in London may have noticed that for the past few months a new front has opened on the age old battle between religion and atheism- the space on the sides of buses. The opening of this unlikely new battlefield was due to an idea thought up by the comedy writer Ariane Sherine after she noticed an ad on public transport promising eternal damnation for non-believers. Her idea, which she wrote about in an article for the guardian, was to offer an alternative and positive non-religious message to counter negative religious messages. This message seemed to hit a nerve amongst the rationalist community and almost immediately offers to fund such a campaign came flooding in.

The response when a collection campaign was eventually created was phenomenal, raising £150,000 in a matter of days and gaining the support of the British Humanist Association and Richard Dawkins. The campaign finally culminated in a number of standalone ads across London and, more notably, a fleet of buses appearing across the capital and in a select number of other cities with the slogan ‘There’s probably no God, now stop worrying and enjoy your life’ emblazoned on the side.

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