Cambridge Analytica

Why (almost) everything reported about the Cambridge Analytica Facebook ‘hacking’ controversy is wrong

Reposted from Medium.

If you follow the Guardian or the New York Times, or any major news network, you are likely to have noticed that a company called Cambridge Analytica have been in the headlines a lot.

The basic story as reported is as follows:

A shady UK data analytics company, with the help of a 24 year old tech genius developed an innovative technique to ‘hack’ facebook and steal 50 million user profiles. Then they used this data to help the Trump and Brexit campaigns psychologically manipulate voters through targeted ads. The result was Vote Leave ‘won’ the UK’s Brexit referendum and Trump was elected president in the US.

Unfortunately, almost everything in the above summary is false or misleading.

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